π rise and fall
9 min read
The Phone That Ate the World Then Choked: How Nokia Went From 50% Market Share to Irrelevance in 5 Years β And the Internal Memo That Predicted It All
In February 2011, Nokia's CEO sent a memo comparing the company to a man on a burning oil platform. Three years later, Microsoft bought Nokia for $7.2B and wrote it down to nearly zero. This is the story of how 800 million customers, 50% market share, and the most advanced mobile R&D on earth evaporated β because culture kills faster than competition.
NokiaRise & Fall+6
Apr 24
